About Us

Lynette Liddell graduated at the top of her class from the International Academy of Fashion Design. Her expertise and passion was in high end couture ladies fashion and elegant wedding gowns. 

Her flare for fashion had taken a back seat to the corporate world and more importantly her role as a mom. Her love for fashion design was re-ignited when she had a hard time finding urban clothing that her two boys liked to wear. She started to create pieces that they found appealing as well as their friends and family. Her two boys were competitive hip hop dancers and very engaged in the hip hop community. It was a challenge to find local stores that furnished quality urban wear. Lynette found herself taking orders and filling her free time making custom pieces. 

As a fashion design graduate with the ability to do high end items.....you can imagine her attention to detail and quality of workmanship!

When you Lüv what you wear, it gives you that instant “feel good” vibe — and it shows. Your clothing should reflect Ü and your lifestyle.

That  Lük is all about Ü. That’s why we swapped the “oo” in “look” for a Ü — because it’s all about Ü. 

We want every piece you wear to make you feel good, confident. Be as comfortable in our clothes as you are in your own skin.

We value your feedback because your style is personal, ever-changinloopog, and uniquely yours. Our goal is to grow with you — offering a versatile Lük that evolves and fits a range of styles.