About Us

Lynette Liddell graduated at the top of her class from the International Academy of Fashion Design. Her expertise and passion was in high end couture ladies fashion and elegant wedding gowns. 

Her flare for fashion had taken a back seat to the corporate world and more importantly her role as a mom. Her love for fashion design was re-ignited when she had a hard time finding urban clothing that her two boys liked to wear. She started to create pieces that they found appealing as well as their friends and family. Her two boys were competitive hip hop dancers and very engaged in the hip hop community. It was a challenge to find local stores that furnished quality urban wear. Lynette found herself taking orders and filling her free time making custom pieces. 

As a fashion design graduate with the ability to do high end items.....you can imagine her attention to detail and quality of workmanship!

When you Lüv what you wear it instantly gives Ü a "feel good VIBE" and it shows. Your clothing should be about Ü and your lifestyle. 

That Lük is all about Ü, that's why we replaced the "oo" in look with a Ü. We want everyone that wears our clothing to have that feel good vibe. Be as comfortable in your clothing as Ü are in your own skin! Our brand and Lük is all about Ü, we want your feedback and value it. Everyone has their own individual style and Lük that will forever be changing.....we want to be a part of that change. We hope to create a multi-level Lük that can fit many styles and be versatile. That being said, we don't plan on trying to make everyone happy. If our clothing is appealing to Ü and you get a feel good vibe when you're wearing it.....then we're sure you'll Lüv the way Ü Vibe ......That Lük!